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NHẤT ĐIỂU CUNG XUÂN

LUNAR NEW YEAR 'ÁO DÀI' COLLECTION

OLD QUARTER FASHION WEEK (#OQFW)

VIETNAM - KOREA JOINT PROJECT “PUBLIC ART FOR BETTER SPACE”

PROJECT INFORMATION

ARTWORK INFORMATION

Project Type: Textile Design

Time: November 2017 - January 2018

Client: SHE BY HOA NGUYEN

 

Material: Composite Relief

Dimensions: 420 cm x 470 cm

Time: October 2017 - February 2018

Location: Phung Hung St, Hoan Kiem Dist., Hanoi, Vietnam

For the occasion of Lunar New Year 2018, I designed a printed textile for SHE BY HOA NGUYEN's 'Áo dài' collection. My main inspiration for this collection was the image of a Peacock couple found on Traditional 'Hàng Trống' folk painting which symbolises good luck, well-being and beauty. I also found inspiration on the swallow birds and cherry blossom motif which are the ultimate emblem of the spring season. The textile was printed on brocade and organza fabric then embroidered to create a 3d-looking effect.

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The sketch and the inspirations of the collection

 

« The relief is inspired by “Dragon Dance”, a famous Hang Trong folk painting. The meaning of the relief is believed to be amplified when placed in the Old Quarter Hanoi, where this line of paintings were founded, developed and passed down from generation to generation.

Globalization, accompanied by the national economic development, has brought new values and luxuries to our country. Keeping warm and being well fed no longer suffice; we now aim higher, for nice clothes and tasty food. In the old days, ordinary and plain outfits were everywhere to be found on the streets. However, nowadays, world-renowned fashion brands are very much in vogue and easy to spot in Hanoi. Reflecting on both the past and present, you might once wonder what if the lively characters in those folk paintings stepped out of the original artworks and lived in the modern time. That was how the idea of reinventing the “Dragon Dance” painting, with children in clothes of famous brands, crossed my mind.

Behind the relief also lies the intent of a millennial artist to preserve the traditional art and brought a breath of fresh air to Phung Hung arches at the same time. If you have an opportunity to visit the public art space on Phung Hung Street, or simply walk past the relief by chance, don’t hesitate to capture the moment, share it with your beloved one and spread the community with the hashtag “OQFW” (Old Quarter Fashion Week). » 

THE COLLECTION

THE DETAILS

Photo Credit: Mr. Lee

Stylist: Duy Nguyen

Model: Thanh Thao & Lam Bao Chau

Make up: Monica Thach Thao

Location: Sofitel Metropole Hotel Hanoi

THE MAKING OF

THE DETAILS

Photo Credit: SHE BY HOA NGUYEN

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DESIGNED BY XUÂN LAM © 2018

DESIGNED BY XUÂN LAM © 2018